Pokémon Kicks Off Its 30th Anniversary With Star‑Studded Super Bowl Ad Featuring Lady Gaga, Trevor Noah & More

The Pokémon franchise has officially launched its 30th anniversary celebration campaign with a high‑profile, star‑packed commercial that debuted during Super Bowl LX, marking the beginning of a year‑long celebration of one of the most influential entertainment franchises in history. This nostalgic yet forward‑looking Pokémon 30th Anniversary Super Bowl ad spot spotlights beloved creatures, celebrity fans, and the simple question at the heart of the campaign: “What’s your favorite?” a question that resonates deeply with fans of all ages around the world. 

 

The commercial officially part of The Pokémon Company International’s “What’s Your Favorite?” campaign features an eclectic mix of global stars, including Lady Gaga, comedian Trevor Noah, BLACKPINK’s Jisoo, Formula 1 driver Charles Leclerc, Never Have I Ever actress Maitreyi Ramakrishnan, and rapper Young Miko, each revealing their favorite Pokémon in heartwarming and humorous ways. For example, Lady Gaga chooses Jigglypuff for its “12‑octave vocal range,” while Trevor Noah laughingly selects Psyduck, a character known for its confused charm. Jisoo explains her pick of Eevee by drawing parallels between the evolving Pokémon and her own adaptable career path. 

 

The giant audience tuned into Super Bowl LX one of the most‑watched television events in the United States and around the world made this commercial the perfect platform to kick off Pokémon’s 30th anniversary. The campaign itself is built for global fan engagement, inviting fans everywhere to answer the same fan‑debate question across social media, gaming platforms like Pokémon GO, and in community events throughout 2026. Pokémon GO players can even share snapshots of their favorite Pokémon using #Pokemon30, turning the franchise’s anniversary into a year‑long social experience. 

 

This Super Bowl moment goes beyond simple nostalgia. It serves as a cultural touchstone that celebrates Pokémon’s decades‑long journey, from its debut in 1996 when Pocket Monsters Red and Green launched in Japan to becoming one of the most successful and enduring multimedia franchises in entertainment history. Beyond the ad itself, the 30th anniversary rollout ties into new merchandise, fan‑focused events called Day Out and Night Out, and milestone celebrations including Pokémon Day 2026 on February 27. 

 

For collectors and fans alike, the 30th anniversary and its Super Bowl spotlight are setting the tone for an exciting year ahead full of special products, events, and experiences that honor Pokémon’s legacy while inviting new generations of Trainers to join the celebration.